Mass media is defined as publications, broadcasts, and visuals designed to reach a limited number of individuals. True or False?

• A. True
• B. False
• C. Depends on audience
• D. Not defined

Answer: (B)

Mass media means communications designed to reach a broad audience through publications, broadcasts, and visuals. The goal is to inform or persuade large numbers of people, often across wide geographic areas. The statement is false because it claims the audience is limited; that would describe targeted or niche media, not mass media. In real-world use, mass media channels like newspapers, radio, TV, and billboards are chosen for their ability to reach many people, whereas targeted media focuses on specific groups with messages tailored to them.