Mass media is defined as publications, broadcasts, and visuals that are designed to reach a limited number of individuals. True or False?

• A. True
• B. False
• C. Depends on audience
• D. Not defined

Answer: (B)

Mass media is about reaching a broad audience through channels like publications, broadcasts, and visuals. The statement says it’s designed to reach a limited number of individuals, which would describe targeted or niche media rather than mass media. The defining idea of mass media is wide reach—think newspapers with large circulations, nationwide or global broadcasts, and internet content viewed by many. While some messages can be targeted within those channels, the goal of mass media is broad dissemination, not a restricted audience. Therefore, the statement is false.