When composing a news release, one should

• A. Include Location of Incident
• B. Omit the Date
• C. Avoid Numbers
• D. Focus Only on the Subject's Name

Answer: (A)

Including the location of the incident sets the scene and provides essential geographic context for readers and media. A dateline that includes the city (and state) helps reporters quickly assess relevance to their audience, verify where the event happened, and categorize the release for proper placement in their coverage. It also strengthens the lead by anchoring the story in a concrete place, which is especially important for local or regional outlets.

Omitting the date obscures timing, which is crucial for readers to understand when the event occurred or when the information was released. Avoiding numbers deprives the release of concrete details like times, counts, or measurements that add credibility and specificity. Focusing only on the subject’s name ignores the broader context and impact of the incident, which is essential for public interest and understanding.