Which item is typically not included as a standard element of a press release?

• A. Headlines
• B. Lead Paragraph
• C. Contact Information
• D. Personal Recognition

Answer: (D)

In a press release, the purpose is to deliver news to editors quickly and clearly. It starts with a strong headline to grab attention, followed by a lead paragraph that answers the essential questions about the news (who, what, when, where, why, how) in a concise summary. The document then provides details, quotes if needed, and a closing section that often includes a standard organization description. Importantly, it includes contact information so media can reach the PR team for follow-up. Personal recognition doesn’t fit this standard structure because press releases focus on conveying the news and making information easy for journalists to publish, not on praising individuals as a separate element. Therefore, Personal Recognition is not typically included as a standard element.